Mobile marketing gives you access to millions of mobile device users that may not respond to other types of marketing. Nearly everyone has a mobile device of some kind, whether it is a phone, tablet or other gadget.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. This way, customers with smart phones can just scan the phone and get access to your website features. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
Write less but say more with the mobile content on your website. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. With mobile marketing, make your content worthwhile but not too wordy.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Follow the same principles you have used in your previous campaigns.
Avoid sending texts to consumers in the early morning or late evening. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
Going viral is one of the best ways for your ads to be effective. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.
You likely knew that it's possible to create and distribute free apps, but were you aware that it's super easy? If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. There are many exciting, engaging features available for your use.
Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.
It pays to have a dedicated short code. You will pay more, but your brand will be protected. A certain amount of legal coverage comes with it as well.
Don't forget to include links to your social media accounts on your main website. You can assume that your clients won't take the time just to look for you, however, if they know that you're on a particular site, they will probably take some time to check it out.
Make sure that any mobile apps your company releases deliver a service your customers want. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.
Utilize an A/B testing process on the homepage of your mobile site. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Have two versions of your page and see which gets the highest number of conversions. You then can progress with your mobile campaign with the one that works best.
Mobile Marketing Campaign
The future of mobile marketing is amazingly bright. Demand for mobile gadgets is not slowing. As more and more people purchase mobile devices, mobile marketing will continue to be the best form to reach the maximum amount of people. Use our tips and your mobile marketing campaign will soon expose your business to a new range of consumers. This will put you one step ahead of your competition, and give you that edge that every business hopes to achieve. Good luck with your mobile marketing campaign.
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