Unfortunately, when someone hears the term “marketing with email”, the word “spam” comes to mind, which is really off-putting. You need to put together an email marketing campaign that engages the customer, encouraging them to buy something. For great ideas on how to accomplish this, read on.
Make all emails as personal as you possible. Just like any other marketing, those who get them will buy more from you if they feel like they know you. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
Pick an audience to target. Once your list has grown a little bit, try to entice your current readers to refer new readers. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This way your base will grow organically.
The primary reason for email marketing is to lead customers to purchase your products or services. Therefore, every email you send should increase the likelihood that subscribers will buy. You can do this by writing an email that offers information on a new product, that expounds unexpected benefits of an old product or that promotes a special new promotion.
Be sure you have good content in your emails and that it isn't all a marketing pitch. Provide your customers with articles and things they cannot get from your website. Put some offers into emails that will save them money on products or services. Send out emails with special offers and information. Not every email should be trying to sell something.
You usually don't want to send emails around major holidays. This is because people are usually out of their office and not next to their computers, so they won't notice your emails. This is not a hard rule and some holidays will require communications. For example, an email about your Black Friday deals.
Try using fewer graphics in your email campaign. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. Additionally, the overuse of graphics will likely prompt email-readers to automatically toss your emails into the spam folder.
Remember to include great incentives for your customers. Give your customers a compelling reason to give their business to you instead of your competition. For example, you could provide customers who click through to your site with a code to receive free shipping on certain orders.
On your sign-up page, give your customers the option of providing their first name. When you have this information, you can personalize email messages for personal attention. The emails that you send to them will stand out because recipients won't feel quite so anonymous.
Do not ever send unsolicited emails; get permission first. If you pad your list using subscribers who haven't specifically requested to receive your emails, you run the risk of alienating the email address owners, as well as your potential customers. You should also know that your email provider can ban you for violating their policy about spam.
When you're making a form for people to sign up to your emails, provide them with a list of what you're going to send. Make them aware of the exact type of emails you will be sending out, and how regularly you will send them. This will help subscribers that are new know what to expect.
Use social networks like Facebook, YouTube, and Twitter along with your email efforts. Customers will then be able to share with others and put their stamp of approval on your campaign or special offers, increasing exposure and the number of people signing up with you.
When advertising through email, sending out multi-part messages will help you cover everything. These types of email should include normal and HTML text in order to reach all readers. This is worth the little extra effort so that you can avoid losing plain text subscribers who would find little use for an HTML-only list.
Get permission before emailing a customer. This could end up getting you on a spam list which will prevent you from reaching customers. Many recipients will opt-out immediately if they receive unsolicited email, ensuring that they never receive your future messages. You can also face account suspension or other penalties from your ISP or email service provider if they receive reports that you are engaging in spam-like activities.
In each email you send, include your company logo and your standard color scheme. Your subscribers know your site already and they associate certain colors, logos, and designs with it. Design emails that look similar to your website so people recognize your brand and understand where these emails came from right away.
Remember who your audience is as you apply what you've just learned from this article. Do they want to see something in particular? What type of information do they wish to read? What do you need to do to convert those desires into emails that sell? The tips you've read here should provide you with many of the answers you seek!
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